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Minimalist Watch Graphic Design

  • November 29, 2017

Failed Kickstarter project (oh well, you live and you learn)

Time Squared watches – Luxury Minimalist Watches for Men and Women

I was looking at my wrist and I noticed that I didn’t have any bling. I wanted a watch, but not a clunky one. So, here I am! Kickstarter, the perfect place to test the market and receive helpful feedback while doing so. After one successful Kickstarter campaign, I wanted to come back with another: watches! Yes, time telling devices built to boost your arm’s ego.

I immediately pulled out my sketch pad and began to draw up some watch styles. Next, I got on my laptop and started designing. Here are some of the images from my process:

Wireframe Design
Wireframe Design

 

Starter face-plate
Starter face-plate

 

And finally, the finished mock-up:

 

This model will be called “GEOMTRC” — something fancy like that because of the simple shapes. I wanted to go with stainless steel for both models to ensure durability. Also, a strap that wouldn’t smother my wrist–hence, the magnetic mesh strap.

I definitely will be selling the watches for an affordable price shown in the rewards. I’m currently in communication with an overseas manufacturer; I sent them my designs and received a quote for about $25 per watch excluding shipping costs and all that jazz. I have to a place a order of 300 minimum watches and that’s where you all can help! I plan to sell the excess on my shop and/or Amazon Prime for a higher retail price. When Time Squared Watches blows up (sit down, be humble) I would like to expand to other styles of watches and come up with designs for those.

Specs:

• Stainless steel (Ooo la la) • Glass mineral • 40mm in size • Double-layer dial • Strap: Mesh steel (magnetic) • Swiss ISA 9232 movement • Watch resistance: 3 ATM

Risks and challenges

Time for sure! If anything goes off-course I will be sure to update you.
Once the campaign ends, I will place the order with the manufacturer and start the “go” for production. The estimated production + delivery time from the manufacturer will take about 25-40 workdays.

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